This Wall Street article is an excellent example of the kinds of issues Strategic Employers embrace and leverage for retention.  A good chunk of the corporate management corps will have to deal with aging parents.  They will look for employers who recognize and support this need when it arises.   How companies react to this issue will also be closely watched by the younger generations.  They know that one day it will be their turn and they especially want to associate with employers who allow them to integrate their lifestyle with the demands of work.  As the labor pool shrinks and top talent becomes harder to find, Strategic Employers will have to pay attention to these issues if they want to attract and keep good people.

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