Applicant traffic does not equal qualified candidates!
It is getting more difficult to find the right person to fill a position. Sure, you can get a lot of ‘applicants’ thanks to the innovations that technology has introduced. People are now adept with job searches. Both the job seekers and employers have more choices when it comes to finding jobs, whether online or offline research.
In fact, the United States Bureau of Labor Statistics asserted that there is a probable increase of 21.3 million jobs in the coming years. Job seekers are finding more ways to search for the right jobs. So it is likely a job postings response will generate traffic. Traffic, however, doesn’t mean qualified candidates.
Most employers still rely too much on posting a job as their primary sourcing tool. Surveys show that 47% of people actively looking for jobs rely on job postings as a means of getting more information about job openings.
Employers who are looking beyond just filling an open slot know that the best candidate probably isn’t looking for a job. So it is important for employers to know how to get the most out of posting a job to attract the right people.
Posting a Job | The Essentials
1. Concentrate on rewards that employees get rather than what the company’s mission and vision are. Active job seekers are more interested in what they can get from the position that the history of the company itself. Emphasize more in the posting about the career benefits that people can get once they are hired.
2. Make your postings simple and easy to understand. Try to avoid as much technical jargon as possible. It is best to focus on what their company can do and how the employees can impact the company’s clients or customers.
3. Get to the the point when describing job positions. Don’t be so detailed in the description that the candidate can’t quickly grasp the scope of responsibility.
4. Remember, the job posting’s primary goal is to attract the right person, not explain the job.